Digital Marketing & Social Media Strategy
Social media strategy, digital marketing, and content built for growth — so you can focus on the work that matters.
The Challenge
Most small businesses and healthcare organizations know they need a better online presence. They just don't have the time or bandwidth to build one.
You post when you remember to, which means your social media looks sporadic and unprofessional — the opposite of the business you're running.
Between running your business and everything else on your plate, creating a real social media strategy keeps getting pushed to "later."
You're posting but you have no idea what's actually reaching people, what's driving results, or what to do differently.
We handle the strategy, the scheduling, the analytics, and the execution — so your brand shows up consistently and credibly online, every single week, without it falling on you.
Start the Conversation →What We Offer
Every service is designed to be flexible — whether you need a full-service partner or just a strategy you can run yourself.
Audience analysis, platform selection, content pillars, posting cadence, and a 30-day content calendar tailored to your brand and business goals.
Done-for-you management. We handle scheduling, community engagement, hashtag strategy, and monthly performance reporting — so you can focus on your business.
List building to campaign execution. Template design, copywriting, segmentation strategy, A/B testing, and performance analytics that keep your audience engaged.
Paid campaigns on Google and Meta built to generate leads, drive traffic, and maximize your ad spend. Setup, targeting, creative direction, and ongoing optimization.
GA4 tracking setup, custom dashboards, and clear monthly reports that translate data into actionable decisions — no spreadsheet expertise required.
Every engagement starts with a free 30-minute discovery call. We'll figure out the right fit together.
Book a Call →Pricing
All engagements start with a free discovery call. No long-term contracts required to get started.
Everything you need to launch your digital presence with confidence.
Ongoing management for businesses ready to build consistent momentum.
Comprehensive digital marketing management for businesses ready to scale.
About Northbound
I've spent over a decade working inside healthcare — at the bedside, on the phones, and in operations. I've watched small teams and independent practitioners do extraordinary work, then struggle to communicate that work to the people who need to find them.
A great social media presence shouldn't be a luxury reserved for organizations with a full marketing department. It should be something every business can access.
I started Northbound Interactive because I wanted to bring real marketing discipline — built through hands-on experience managing social media for a Division I athletics department, earning certifications in Google Analytics and Google Ads, and studying digital marketing at UCLA Extension — to the businesses and organizations that need it most.
I work with clients remotely across the country. Every engagement starts with a real conversation, and every strategy is built around your specific goals — not a template.
You'll always know what we're doing, why we're doing it, and what the results look like. No jargon, no black boxes, no surprise invoices.
We don't post for the sake of posting. Every piece of content, every campaign, every dollar of ad spend is tied to a goal you care about.
We're invested in your growth. Your wins are our wins — and we'll tell you honestly when something isn't working and what to do about it.
We understand the compliance sensitivities, patient communication dynamics, and operational realities that general marketing agencies don't. We've worked inside healthcare at multiple levels.
Every engagement starts with a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about where you are and where you want to go.
Book Your Free Discovery Call →Get In Touch
Fill out the form and we'll follow up within one business day to schedule your free discovery call.
inquiries@northboundinteractive.com
northboundinteractive.com
Boston area, MA
Serving clients remotely nationwide
Within 1 business day